If you're in an online business, for example, an enterprise that sells products or services using a mobile app, you might be wondering what to do between search engine optimization (SEO) and app store optimization (ASO) to increase the visibility and downloads of your app on Google Play or the App Store. In this blog post, we will compare these two digital marketing tactics and help you decide which one will work best for your business. Take a look!
First, let’s understand what ASO and SEO mean.
What is ASO?
ASO stands for "app store optimization," also referred to as "mobile SEO" or "SEO for apps." It's the process of optimizing your app to rank higher in the app store. It helps mobile users find you on the app store by making sure your website links directly to the app store page where they can download your app. This means that ASO products are good at increasing downloads from app stores because they help users find what they want faster. If you have an app that does not optimize for ASO, then it will not show up on search results when people search for queries related to your app name or website.
What is SEO?
SEO stands for "search engine optimization." It helps your website improve its presence on search engines like Google or Bing and makes it easy for people to find your website when people search for something related to what you do or sell. It also helps make sure that when someone does try to find what you do on search engines, they get as many relevant search results as possible instead of just one site with lots of information about itself alone.
Search engines use algorithms and other factors to determine what is relevant to a user's query. These algorithms are based on what is known as PageRank—a ranking system that measures how many sites link back to yours (and how often those sites link back).
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