Digital marketing refers to promoting and selling products and services on the online platform using the internet and other forms of digital communication. Digital content marketing is a branch of digital marketing that deals with the creation of valuable and relevant content to attract and retain a clearly defined customer base. This base would ultimately lead to a profitable business with them. According to an online survey, 37% of B2C (Business to Customer) marketers and 61% of B2B (Business to Business) marketers favour content marketing. Various types of content are used to promote a brand. It ranges from blog posts, videos, podcasts, Email newsletters to e-books.
Here are a few ways in which digital content marketing can help to increase the revenue of an e-commerce store.
1. Attracting-audience: Content marketing is a powerful strategy that can immensely benefit any business. It can be used to build and engage the audience who can be our customers in future. It need not always be an eye-candy or a glittering video, or a long speech. Something that catches the user’s attention and engages them can be ranked as good content. Understanding the target audience and creating content suitable to their adaptability attracts more visitors to our site, who can be converted into potential customers.
2. Brand-building: Good content can build and boost the reputation of a company. 80% of the consumers prefer getting to know about a company via articles and blogs, rather than ads. Content develops an opinion of the brand in the minds of the consumers. A well-written educational and valuable content engages the user and develops a similar reputation of the brand in their mind.
3. Customer relationship: A customer believes that an organization that uses attractive content is interested in building good relationships with them, opening the door to businesses. Good content optimizes the customer’s brand experience. Well phrased content can earn us traction on social media. Brands can interact with customers on social media platforms and answer their quarries. Creating value without taking anything in return builds deep trust, earning us the reputation as well as recommendations.
4. Cost-effectiveness: Content marketing costs 62% less than compared to other digital marketing tactics and generates about triple the leads. Although the return on content investment takes time, quality content goes a long way and assures increased traffic on the company website. Several content marketing strategies like SEO tricks, strategic content, targeting the customers base of the business...etc. can be done with a planned and a strategized content.
5. Social Media performance: A catchy and inspiring content shared by the viewers on their social sites, sometimes even on the website, gives the brand unasked publicity and view amplification. Social media has proved to be a high yielding tool for e-commerce marketing by helping businesses identify customers, engage with them, build trust and increase opportunities. It can be an inspiring video about a brand or a product, or even moral subjects. Videos are known to gain maximum user attention and screen time. People are naturally more interested in watching than reading informative content. Catchy, inspiring video content can gain more customers. For example, an e-commerce marketing website
6. Compounded Returns: A strong content delivers a compounding return on investment. The consistent production of content boosts website traffic, which in turn brings conversions. These visitors, who actively engage with your content, end up being your customer and generate more leads, sometimes even new clients. The consistent flow of content causes a ripple effect and rewards us with a high return on investment (ROI).
