Your web page ranking high on search engines is the easiest way to make your business visible to a large audience base. The process of improving the quality of a webpage to make it rank higher in organic search results is called Search Engine Optimization. While organic search is free and a natural way to increase a site's rank in SERPs, inorganic search refers to paid marketing and is also called search engine marketing in the search marketing industry. Various search engines have distinct criteria that they use to rank sites on their search engine. Bing, one of the popular search engines, is seen as Microsoft’s answer to Google. While Google is the most popular search engine, Bing has a user-trust and conversion ratio that cannot be ignored.
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| Bing Search Engine |
Claim and list your pages on Bing pages.
Like Google’s My Business, Bing has Bing places, a free Bing service that enables businesses to add their listings to Bing search engine. It helps businesses by listing them on business listings in the local search results, making them more visible to online customers.
Improve SEO Using Bing Tools like Webmaster URL Indexing
Bing has the Webmaster tool which is a free service as a part of its search engine. It allows web page creators to add their site to the Bing index crawler, see their site’s performance and analyze it. All you need is to sign in to your Bing Business account using Outlook, Hotmail or Microsoft login and verify your page using the backend XML sitemap. Like any other search engine, if you add categories and tags, Bing will understand your content better, making your website more discoverable.
Attention to On-page SEO
The power of an effective Keyword cannot be understated. Of course, you have back linking, but putting an extra effort with on-page SEO by utilizing keywords relevant to the topic. You can take the help of various agencies that provide SEO services. Bing rewards the use of keywords in the anchor text. It matches these keywords in the page titles, meta-description and web content. Use of exact keywords in slugs, subheadings and the first paragraph can also help your site rank high in Bing. It also favours domain authority more than Google does.
Social Media Presence
With Bing, social media presence is more vital as compared to Google. Your social media performance helps Bing judge the quality of your website. Google, on the other hand, has denied social media being one of its ranking factors. Bing ranks your website based on the number of shares by the users. The higher the number of shares of your website, the higher is your chance of crawling to the top of the Bing search engine. Social media, without a doubt, is the fastest means to increase shareability. It is necessary to match your social media presence where your target audience is. For example, while Instagram is a great platform for digital marketing, it may not be the best fit for a law firm.
Consistency in Great Content
Like most search engines, content is a vital factor in ranking your page at Bing. The better content your website has, the higher is its click-through rate. Along with the quality, make sure the content published on your site is well researched and trustworthy. Besides these, the readability, the use of images to depict the subject, engaging videos will help you with your goal. Remember to focus on quality and not quantity.
The opportunities in Bing can be too lucrative to ignore. Bing’s SEO tactics often coincide with that of Google, making us easy to mix and match. Hence, boosting your page for Bing SEO can do unexpected wonders for your business!
