By now, you must be aware of the wonders that Facebook marketing can do for your blogs. However, many bloggers still question the effectiveness of Facebook marketing in promoting their blog posts. If executed in a planned way, Facebook Ads can give a huge boost to your blog. Here are a few reasons why running ads that promote your blog on Facebook can do wonders for your blog.
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| Facebook Ads |
The core goal of using Facebook for your blog is to expand its reach and gain more clicks. Since Facebook is the platform of the commons and the most fruitful platform for digital marketing, the extent of the reach of any campaign can skyrocket using Facebook ads. It provides the option to micro-target ads promoting your blog directly to a particular set of audiences of particular demography, interests and behavior. You can also choose to target these ads to those audiences who have not visited your blog for the past few months. Depending upon the group of audience that you are targeting and the advertisement you select, the paid expense for these ads per click ranges from 0.25 to 2$ per click. You have an option to evaluate how well your promoted post generates interest in your target audience through Click-through-rates. Also, when advertising updates about your blog, make sure to use the “Send People to your Website” advertising option.
Facebook ads are cheaper as compared to other advertising platforms like Google Ads and at the same time, offers a large audience base to cover. A budget of 5$ can make your post reach 1000 people. By the cost-effectiveness and reach that it offers, Facebook has become the favorite platform for brand development by marketers. It provides tools like Pixel that finds and re-targets people who have been to your website/page. Pixel is a kind of code pasted on your website to collect data. It tracks ad conversions, optimizes the ads and also builds a targeted audience for future ads. This app tracks users on your blog after they click on it, and you can further send ads to these users directly. It also adds options like View content, Search, Initiate Checkout..., etc. With Facebook insights, metrics and tools, it is easy to frame your content marketing strategy and understand the effectiveness of your ads and the blogs that drive the best results. Analyzing the user’s interest can also help you improvise your blog content and give insights into your audience’s interests.
Creating a page is easy and once you get going with the Facebook page creating ads and using features like tracking the reach and clicks becomes easy. Facebook provides tools like “Ad Creation” even if you don’t have a Facebook page. It offers to cover all the objectives of social media marketing for blogs, like increasing your blog’s reach by driving engagement on a post, sending people to your blog or finding new leads for your business. It offers more ads than those you can access from your page. To create an ad quickly and easily, click the “Boost Post” button on the post or if you are on your page, look for the “Promote” button. Boosting makes your ad get more clicks and post comments. They also provide you with a custom Call-to-Action button that will take your audience to your blog page. It is an effective way to urge your customers to click the button as the users are looking for more information to make an informed decision. It enhances your blog marketing campaign by manifolds. It is a way to reach new people who are interested in your blog but do not yet follow you on Facebook.
