Being in a competitive business that involves reaching masses and demands you to be doing more than just traditional marketing to drive your audience to your page. Marketers use Advanced SEO techniques to reach the online masses and increase brand awareness that drives their business growth. But can the basic SEO strategy serve the purpose of your marketing goals? Amid fierce competition, there is a need for advanced tricks that can take your SEO strategy to the next level. Here are a few advanced SEO tips that can help your page to rank high and take your content marketing ambitions to new heights.
 |
| Advanced SEO Tips |
Check if it is Optimized Correctly!
Check the content thoroughly for the primary and secondary keywords placements. Make sure they are at their optimum positions. Next, check if the total word count of the content is appropriate. If the content is too wordy and pleonastic, it is certain to do more harm than good for SEO. When it comes to underperforming content, you have to either improve it or remove it. Poor content holding your whole site back is not what you want. You can take the help of an SEO company that uses SEO audit tools to run technical audits, fix bugs and track progress.
Learn what Users Want
Understanding what your users want can help you a great deal with SEO. High-quality content helps to drive immense traffic, increases conversions, brand awareness and Google search rankings. Google takes the data from the users and uses it to build a stronger search engine. You need to study your customer’s preferences and develop content that draws them in. It’s the public that determines what idea/product gets shared or funded. Use social media marketing platforms like Quora, Facebook, Instagram…etc to check your most popular pages on Google Analytics. Analyse the post that gets the highest shares and pay attention to the visitor comments on your site. Keep these in mind whilst you build the content to boost page traffic.
Upgrade Existing Content
It is nearly impossible to create new content and get it ranked at the top. New content takes time to rank and drive traffic. However, one way to enjoy high traffic is to repurpose your existing content. You can update the old content with current facts and figures, add recent developments on the subject to reuse it. For example, choose an old post from a few years back and update the facts and figures with the latest changes. Repurposing existing content is highly popular among digital agencies that help draw clicks on their client’s sites.
Analysing the earlier performance of the posts gives you insights into where your post lacked. You can start with Google’s performance report to analyse the old content and make changes accordingly. It provides you with data of average clicks, impressions and position for the specific URL. Google Analytics also gives you insights on which of your posts performed the best, average time spent on a page, the bounce rate, the exit percentage…, etc so that you can repurpose them for higher conversions.
Mobile Optimization
Improving website content to ensure smooth access of the site on mobile devices is called mobile optimization. More users consume content on mobile devices than on other devices like desktops and laptops. Mobile optimized sites allow extensive reach to the users at a faster rate. It is highly recommended by SEO services providers too. Google’s Mobile-Friendly Test, HubSpot’s Website Grader, Bing’s Mobile Friendliness Test Tool, GTMetrix are some tools that can determine if your website is accurately for mobile use.
SSL Rankings
Secure Socket Layer (SSL) is an encryption technique that offers a high level of security and safety by establishing an encrypted link between web servers and browsers. It ensures that all the data between the server and the browser are encrypted. Google has recently confirmed that a secure SSL certificate will have advantages over websites that are not secured and encrypted, provided other SEO factors remain intact.
In addition to these, few other techniques like optimizing the page for featured snippets, allowing guest posts on healthy relevant websites, Quora presence…, etc can boom the SEO goals for you.
